HOW TO PREPARE A STANDARD ELECTRONIC PRESS KIT

 

If you’re seeking publicity and exposure as an artiste, an ELECTRONIC PRESS KIT (EPK) is essential for you to have. You can send your electronic press kit to music industry professionals, clubs, media or anybody who might be interested in your work. EPKs are like digital resumes or CV’s that promoters, media people and other individuals in the industry use to rate the seriousness and professional integrity as an artiste. Much like crafting a sound job resume, there are key features within an EPK that determines if your press kit will be deleted or accepted. To avoid being deleted, the secret is to create an EPK that is simple and to the point. Here are some tips that will help you to create a good EPK.

THE BIO:
The bio section of the EPK provides a brief write-up that includes some background information like hobbies, hometown, musical influences, etc. This information is used to explain to industry professionals who you really are. Make it truthful, make it fun and make it count. Please do not make this long and be careful not to bore your reader with other irrelevant details.

If you are not good at writing, it won’t do you any harm to get someone to write for you. But make sure you seek several opinions before deciding on the write-up you want to use.

CONTACT INFORMATION:

One of the major reasons why most EPKs get rejected is because there is no way to contact the artiste. Make sure your kit includes these items: YOUR PHONE NUMBER, MANAGER’S NUMBER( IF U HAVE ONE), BB CONTACT, EMAIL ADDRESS, FACEBOOK, TWITTER, and any other relevant contact information.

PROFFESSIONAL PICTURE:

Try to get a professional to shoot you and include 2-3 pictures in your EPK. An EPK without a photo is like a movie without a main character.  Media people need to put a face to the music. and if you’re sending your EPK to the print media, the pictures are more than important.

Tip: Including video and social media links are also worthwhile. Doing so can help to differentiate your EPK from others of similar quality. But make sure you test the links and be sure they’re working.

THE SONG:

As Sonicbids simply puts it "let the music do the talking."  Make sure you upload your best material, preferably in mp3 format. Also know that, including the lyrics to the track also creates an added benefit to the listener.

These are the basic elements of an ELECTRONIC PRESS KIT. Should you want to learn more, check out this link:  http://en.wikipedia.org/wiki/Electronic_press_kit